The Alternative Blog
Your go-to destination for all things Copywriting, Marketing, and Business Strategy. Dive into our fresh insights and unconventional ideas to elevate your biz!
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1990
Britney, Mariah & Christina made me do it.
Milan girlie born and raised – at 12, on the lyrics of Britney, Christina, and Mariah, I was already visualizing a life where English was my everyday language. After a bachelor’s degree in Economics, a semester in Germany, and one in Maldives, for one-in-a-lifetime opportunities: my first one-way ticket to the Indian Ocean. After 6 months there, I realized I didn’t want to go back to my dolce vita in Italy.
I’m Vale.
Your digital copywriter, cats obsessed, words nerd Generator.
3 one-way tickets that changed my life…
Ciao!
1/5
2016
From the Indian Ocean to the Concrete Jungle.
One-way ticket Malè, Maldives – Dubai.
With just one day left on my visit visa, I landed *the job* of every girl’s dreams. Talk about divine alignment. Started climbing a 32-floor corporate ladder to the marketing department of a luxury jewelry giant, managing projects and events for VIPs in Dubai and GCC.
I’m Vale.
Your digital copywriter, cats obsessed, words nerd Generator.
3 one-way tickets that changed my life…
Ciao!
2/5
2021
Left 9-5 to freelancing during a global pandemic.
On a sunny Thursday morning, I realized a piece was missing. My values changed and I kept on questioning what impact I was bringing to the world. It was time to let it go, my corporate journey was over. But my career was not the only one up for a turnover: I left Dubai, this time with a one-way ticket to Costa Rica.
I’m Vale.
Your digital copywriter, cats obsessed, words nerd Generator.
3 one-way tickets that changed my life…
Ciao!
3/5
2022
Back with a masterplan and a vision.
I came back to Dubai, and after managing e-commerce brands from A to Z on the road in Costa Rica, I decided to put my ethics first and help soul-led businesses I believe in the most, get the online visibility they deserve to impact more and more people. I wanted to support with sales copywriting those who support others. My Alternatives out there. The Alternative Copy was born.
I’m Vale.
Your digital copywriter, cats obsessed, words nerd Generator.
3 one-way tickets that changed my life…
Ciao!
4/5
TODAY
Living my purpose and impacting others to the same.
Within my first year in business I have helped 50+ coaches, healers and sustainable businesses with website and email copywriting services in Dubai and around the world, to launch and accelerate their businesses and get a clear direction with brand strategy to scale to the next level. I am now coaching junior copywriters and business owners on brand voice and messaging, strategy and positioning, and can finally say - I love getting to work every morning!
I’m Vale.
Your digital copywriter, cats obsessed, words nerd Generator.
3 one-way tickets that changed my life…
Ciao!
5/5
My toxic trait is telling my fun facts to people I’ve just met.
So without further ado…
Think I might be the right digital copywriter for your business?
Let me handle the words, get you those conversions - so you can chill knowing your message is on point and working for you behind the scenes.
Italian born and raised
Living abroad since 2015
Weird talent
I can write sideways
Guilty pleasures
Barefoot beach walks, oatly lattes and listening to the same song on repeat
Human Design
Generator 6/2
